Whether someone is looking for a home for themselves or are looking for housing for their elderly parents, most senior living marketing solutions should be aimed at baby boomers. When marketing to this generation, you will need to move towards strategies based on the web. These days, baby boomers are embracing technology more and more. Therefore, not marketing to baby boomers can have you missing out on prime marketing opportunities. That’s why this article will give you a few marketing tips that directly target baby boomers.
Optimize Your Website for Web Searches
Make your website easy to find on search engines such as Google. Ensure that you use the best practices of search engine optimization or SEO. Doing this makes it more likely that potential customers find your website.
Make sure that your facility’s website is responsive. A responsive website looks great on all devices, from smartphones to desktop computers. These types of websites also load quickly.
Include Valuable Information
On your website, include information on your facility’s amenities and services. Some of the details that you could add to your site include the type of care offered, resident activities, and price packages.
One of the senior living marketing solutions you should consider is pay-per-click advertising. The ads appear at the top of a web search result page. PPC marketing can act as a great way to get your website seen.
Easy Site Navigation
Make sure that your site is easy to navigate. This tip is especially important as many of the adults accessing your website may not be the most tech-savvy. While baby boomers adults use technology a lot more, they may not be as technologically fluent as their younger relatives.